Founding Partner Proposal — Limited Rate

6 Plots.
One Plan.
Every Week Accounted For.

A 6-month marketing and sales plan for Marina Cove, Kasaragod — not a vague retainer. Organic SEO and content first. ICP-targeted paid ads only after the foundation is live. Every asset, channel, and KPI mapped to a date.

47 Assets
Delivered in 90 Days
Wk 5 →
Paid Ads Start (After SEO)
2–4 Plots
Target by Month 6
₹3L
Fixed Fee to Appopoleis (6 mo)
Read the Full Plan ↘ See Live Demo
What We Built — Before You Sign

This Is the Creative Standard.
Not a Slide Deck.

We already built your buyer-facing site — live at kerala.appopoleis.com. Dubai→Bekal route animation. Interactive SVG master plan. Scroll-triggered Malayalam WhatsApp demo. The kind of work we post on Twitter because nobody else in this pitch is shipping it.

✦ Dubai → Bekal route hero ✦ Tap-to-enquire plot map ✦ WhatsApp replay on scroll ✦ NRI-first copy + CTAs
Scroll to Live Demo ↓ Open Full Site →
Marina Cove — Bekal coastline preview
kerala.appopoleis.com · Built by Appopoleis View live →
Prepared ForBilal Qureshi
ProjectMarina Cove, Kasaragod
DateJune 10, 2026
Prepared ByAppopoleis Studios
Validity21 Days
Why Most Proposals Fail

"We'll Run Ads and See What Happens" Is Not a Plan.

Most agencies hand you a rate card and a mood board. No asset list. No weekly calendar. No KPIs. They burn your ad budget in Week 1, target everyone, and call it "testing." This proposal is the opposite — every deliverable, channel, and metric is dated before a single rupee hits Meta or Google.

❌ Typical Agency Proposal

  • Paid ads from Day 1 — no SEO, no GMB, no content bank
  • "8–10 creatives" with no breakdown of what, for whom, on which channel
  • Generic 99acres listing + broker network — 2–3% per plot, zero tracking
  • No CTA flow: ad click goes nowhere, WhatsApp unanswered for 48 hours
  • Monthly report with impressions — no CPL, no site visits, no close rate
  • ₹50K–2L/month retainer with no sellout accountability

✓ What This Proposal Delivers

  • Weeks 1–4: Organic only — SEO pages, GMB, 4 blogs, citations before paid spend
  • 47 named assets — 12 Reels, 24 photos, 6 plot carousels, 8 blogs, 3 ICP ad sets
  • Documented CTA funnel — ad → landing → WhatsApp AI → call → visit → close
  • Weekly KPI dashboard — leads, CPL, qualified %, site visits, tokens
  • ICP-paid from Week 5 — Mumbai, Bangalore, Gulf cohorts only after creative bank is live
  • Target: 2–4 plots in 6 months — full sellout in 9–12
The Plan

Organic SEO First. Paid Ads Second. ICP-Only From Week 5.

Marina Cove has 6 plots, not 600 apartments. Every rupee of ad spend must land in front of a Mumbai Malayali, Bangalore tech buyer, or Gulf NRI who can afford ₹18–30L. We don't spend on paid until the organic foundation and creative bank exist — so when ads go live, every click has somewhere credible to land.

Phase 1 · Weeks 1–2
Organic · ₹0 ad spend

Research + SEO Foundation

Build discoverability before we spend a rupee on ads.

  • ICP deck + competitor audit (Kasaragod, Bekal, Mangalore corridor)
  • 4 SEO landing pages live (plots Kasaragod, villa Kerala coast, weekend home, NRI investment)
  • Google Business Profile + 12 local citations
  • Keyword map: 24 target terms tracked from Day 1
Phase 2 · Weeks 3–4
Organic · ₹0 ad spend

Website + Content Bank

Site live, AI agent wired, blogs publishing. Still no paid.

  • Property website live with RERA block, plot cards, WhatsApp CTA
  • 4 SEO blog posts published (1/week)
  • AI WhatsApp agent live — Malayalam/Hindi/English, auto-doc pack
  • Brochure PDF + 12 stills from your photos/videos (or optional on-site shoot)
Phase 3 · Weeks 5–6
Video Production

Hero Film + Reels — Your Choice of Path

Default: AI-generated video from images & clips you send. Optional: 2-day on-site drone shoot in Kasaragod.

  • 1 hero film (2.5 min) + 1 walkthrough (90 sec) — drone or AI pipeline
  • 12 Instagram Reels (3 formats × 4 weeks)
  • 6 plot-specific carousel sets (5 images each)
  • 12 lifestyle/aerial stills — client media, AI renders, or drone
Phase 4 · Week 5+

Targeted Acquisition

Paid starts only when SEO + creative + AI funnel are live.

  • Meta: 3 ICP ad sets (Mumbai 40%, BLR 25%, Gulf 15%)
  • Google: 4 intent campaigns (plots, villa, weekend home, NRI)
  • ₹50–70K/mo ad spend from Month 2 — paid direct to platforms, no markup
  • Weekly optimization against CPL + site-visit targets

Channel Mix — Where Every Lead Comes From

ChannelStartsMonthly BudgetTarget Output (M6)Role
Organic SEO + GMBWeek 1₹0 (included)15–20% of leadsLong-term discoverability, trust before click
Blog + Landing PagesWeek 2₹0 (included)800+ organic sessions/mo"plots in Kasaragod" intent capture
Meta (ICP cohorts)Week 5₹30–40K/mo60% of paid leadsVideo Reels → WhatsApp CTA
Google SearchWeek 5₹20–30K/mo40% of paid leadsHigh-intent "villa plot Kerala" queries
WhatsApp AI + HumanWeek 3₹0 (included)<30s first replyQualify, send docs, book calls + visits
99acres / MagicBricksWeek 4₹5–8K/mo listing5–10% of leadsSupplementary — not primary channel
Creative Deliverables

47 Assets. Named. Dated. Channel-Mapped.

This is what "creative" means in this proposal — not a vague "content package." Every image, video, copy block, and CTA is assigned to a channel, an ICP cohort, and a delivery week. No site visit required from our side. We can produce the full video bank from photos and videos you provide — or schedule an on-site drone shoot if you prefer.

Path A · Default · No travel

AI Video from Your Media

You send plot photos, phone videos, layout PDFs, and coastline references. We produce broadcast-ready films and Reels without visiting Kasaragod.

  • Week 2: media intake checklist — min. 15 photos + 3 video clips
  • AI hero film + walkthrough (Kling video + FLUX stills/enhancements)
  • Same deliverable count: 12 Reels, 6 carousels, brochure visuals
  • Faster timeline — creative bank ready by Week 5–6, no shoot scheduling
  • Included in Founding Partner fee — no extra production charge
Path B · Optional upgrade

On-Site Drone Shoot

If you want original 4K aerial footage, we schedule a 2-day Kasaragod visit. Same asset list — different source material.

  • DJI 4K drone + ground B-roll on location
  • 12 additional aerial/lifestyle stills captured on-site
  • Reels cut from real footage — higher authenticity for NRIs
  • Travel + shoot costs quoted separately if you choose this path
  • Can be added later — paid campaigns start with Path A creative; drone upgrade when ready
AssetQtyDeliveredChannelsPurpose
SEO landing pages4Week 2Website, GoogleKasaragod plots, villa coast, weekend home, NRI investment
SEO blog articles8Wk 2–12 (1/wk)Website, GMB postsOrganic traffic + authority before paid
Google Business Profile1Week 1Google Maps, local SEO"Plots near Bekal" local discovery
Property website1Week 3All channelsHero, plot cards, RERA, WhatsApp CTA, virtual tour embed
Brochure PDF1 × 8ppWeek 4WhatsApp auto-sendSent on first enquiry — layout, pricing, legal summary
Your media stills (or on-site)12Week 4Website, social, adsFrom your photos — plot markers, entrance, surroundings
Hero film (AI or drone)1 × 2.5 minWeek 5–6Website, YouTube, MetaPath A: AI from client media · Path B: drone aerial
Walkthrough video1 × 90 secWeek 5–6WhatsApp, websiteAI motion from photos/clips, or on-site ground shoot
Instagram Reels12Wk 5–9 (3/wk)Meta, InstagramCut from AI video bank or drone footage — same formats
Plot carousel sets6 × 5 imagesWeek 5–6Meta retargetingOne set per plot — size, price, view, access
Lifestyle / aerial stills12Week 5–6Ads, website, brochureClient photos, AI-enhanced renders, or drone captures
ICP ad copy sets3 × 4 variantsWeek 5Meta + GoogleMumbai, Bangalore, Gulf — 4 hooks each
WhatsApp message templates8Week 3WhatsApp AIWelcome, pricing, docs, visit booking, follow-up
WhatsApp video call scripts2Week 5Human salesNRI remote tour + local buyer walkthrough
Total assets (90 days)47+All mapped in weekly calendar below — nothing is "TBD"

🎬 Video & Image Specs

  • Path A (default): You send 15+ photos, 3+ video clips, layout PDF — we produce hero film, walkthrough, Reels via AI pipeline
  • Path B (optional): 2-day Kasaragod drone visit — DJI 4K aerial + ground B-roll, quoted separately
  • Reels: 9:16, 15–45 sec, captioned in English + Malayalam subtitles
  • Carousel ads: 1:1 and 4:5, plot-specific pricing overlay
  • Stills: 24 total — 12 from client media (Wk 4), 12 enhanced/generated (Wk 5–6)
  • Virtual tour: 360° or motion tour embed — from client video or AI stitch

✍️ Copy Angles — Sample Hooks (3 ICPs)

Mumbai · 40% of budget

"Done with crowded Alibag? 6 freehold plots on the Kasaragod coast — 90 min from Mangalore airport."

Bangalore · 25% of budget

"Your weekend escape doesn't have to be a 6-hour drive. Kerala coast plots from ₹18L — villa-ready land."

Gulf NRI · 15% of budget

"The Kerala you remember — now yours to own. Freehold plots, RERA-ready docs, WhatsApp in Malayalam."

Buyer Journey

Every Click Has a Next Step. No Dead Ends.

This is the conversion flow we build and measure. Every stage has an owner, a time SLA, and a KPI. A lead that stalls at any step gets a follow-up trigger within 24 hours.

📢
Ad / Organic

Meta Reel, Google search, or blog → landing page

→
🌐
Landing Page

Plot card + video + "Chat on WhatsApp" CTA above fold

→
💬
AI WhatsApp

Reply in <30s · Malayalam/Hindi/English · qualify budget + timeline

→
📄
Doc Pack

Brochure PDF + 7/12 + layout plan auto-sent on enquiry

→
📞
Human Call

Hot leads called within 24h · NRI gets video call option

→
🎥
Video Tour

AI tour or drone footage + walkthrough via WhatsApp or live call

→
🚗
Site Visit

Booked via WhatsApp · reminder 24h + 2h before

→
🤝
Token → Close

Follow-up sequence post-visit · registry coordination

WhatsApp SLA

AI first reply <30 seconds. Human callback for hot leads within 24 hours. Doc pack sent automatically — no "I'll send it tomorrow."

Lead Scoring

Hot: budget confirmed + visit requested.
Warm: engaged, no visit yet.
Cold: price enquiry only — nurture sequence.

Post-Visit Sequence

Day 0: thank-you + photos. Day 2: FAQ + financing. Day 5: scarcity ("2 of 6 plots reserved"). Day 10: direct call from developer.

Metrics We Chase

Weekly KPIs. Monthly Targets. No Vanity Numbers.

You get a dashboard every Monday — not a PDF of impressions. These are the numbers we optimize against. If CPL exceeds ₹1,500 for 2 consecutive weeks, we pause paid and fix creative before resuming.

₹800–1.2K
Target CPL (Paid)
By Month 3, optimized
25%
Lead → Qualified
WhatsApp AI + human filter
40%
Qualified → Visit
Industry benchmark: 25–35%
30%
Visit → Token
2–4 plots in 6 months
MetricM1M2M3M4M5M6
Organic sessions (SEO + GMB)1504006508009001,000
GMB profile views5001,2002,0002,5003,0003,500
Paid ad spend (direct to platforms)₹0₹50K₹60K₹65K₹70K₹70K
Total WhatsApp leads82845504845
Qualified leads (hot + warm)31220222018
Site visits booked036876
Site visits completed025655
Tokens / plots sold001111–2
Cumulative plots sold001234

Weekly report includes: spend by channel, CPL by ICP cohort, WhatsApp response time, lead source breakdown, qualified-to-visit ratio, pipeline value, and next-week action items.

AI Sales Pipeline

Five Steps Between Ad Click and Registry.

The automation layer behind the CTA funnel above — live demo in the next section. Every step is measured: response time, doc delivery rate, handoff-to-call rate.

🎯

Target

GCC + Mumbai Malayali diaspora on Meta & Google

📱

WhatsApp

AI replies in Malayalam/Hindi within 30 seconds

📄

Auto-Docs

7/12, title deed, layout sent instantly on enquiry

🎥

Video Tour

AI/drone tour clip + WhatsApp video call on request

🤝

Close

Human handoff, site visit booked, registry day

Live Demo

This Is What Your Buyers Will See.

Live demo below — Dubai→Bekal route hero, interactive master plan (tap a plot → WhatsApp), scroll-triggered Malayalam WhatsApp replay, villa packages. Scroll inside the frame — this is what we showcase on Twitter.

kerala.appopoleis.com
✈️
Dubai → Bekal Hero

Animated route — Gulf buyer lands on your plot story instantly

🗺️
Interactive Master Plan

Tap any plot — price, facing, one-tap WhatsApp enquiry

💬
WhatsApp Replay

Scroll-triggered Malayalam demo — docs + video tour slots

📱
Twitter-Ready

Built to screenshot, screen-record, and share — not hide in a PDF

The Buyer

Who We Target — and When Spend Starts.

Paid campaigns launch in Week 5, after SEO and creative are live. From that point, Meta budget splits Mumbai 40%, Bangalore 25%, Gulf NRI 15%; investors (20%) are reached primarily via Google Search intent.

🏙️

Mumbai

40% of paid Meta budget. Weekend-home buyers priced out of Alibag; Kasaragod coast positioning.

🌴

Bangalore

25% of paid Meta budget. Tech professionals with drive-to weekend budget; 6–8 hr reach from BLR.

✈️

Gulf NRIs

15% of paid Meta budget. Dubai, Doha, Riyadh NRIs; Malayalam WhatsApp + remote video tour critical.

💰

Investors

20% via Google Search (not Meta). Infrastructure-led buyers; "plots near Bekal / Mangalore airport" intent.

Income

₹20L+ household, ₹50L+ for villa

Age

35-55 (primary), 28-40 (secondary)

Decision Cycle

4-12 months — longer than apartments

Sales Trigger

WhatsApp chat + site visit + video tour

Execution Calendar

Week-by-Week. Nothing Left to Guess.

Default scope for Option B (6 months). Option A covers Weeks 1–12 of this calendar; Option C follows the same execution with performance-based fees. Paid ad spend in the table is your budget paid direct to Google/Meta — not included in our service fees.

Organic / SEO Content / Creative Paid Ads Sales / Visits
WeekDeliverablesChannels ActiveAd SpendMilestone
Wk 1ICP deck, competitor audit, GMB setup, 12 citations, keyword map (24 terms)GMB, research₹0SEO foundation live
Wk 24 SEO landing pages, blog #1, website dev starts, RERA block draftedWebsite (staging), Google₹0First pages indexed
Wk 3Website LIVE, AI WhatsApp agent live, 8 message templates, blog #2, your media intake (photos/videos)Website, WhatsApp, organic₹0First leads possible (organic)
Wk 4Brochure PDF (8pp), blog #3 + #4, 99acres listing, post-visit email sequence+ MagicBricks, WhatsApp₹0Full organic stack live
Wk 5ICP ad copy (12 variants), Meta campaigns launch (Mumbai + BLR), Google Search launch, blog #5Meta, Google, all organic₹12KPaid ads start
Wk 6Hero film + walkthrough (AI from client media, or optional drone shoot), 6 plot carousels, Gulf NRI ad set, blog #6All + YouTube₹15KCreative bank complete
Wk 7–86 Reels published, ad optimization v1, first human callbacks, blog #7 + #8All channels₹25K totalFirst site visits targeted
Wk 9–126 more Reels, retargeting campaigns, referral ask to early visitors, blogs #9–12All + retargeting~₹60K/moFirst token target (M3)
M4–M6Weekly reports, channel pruning, post-visit sequences, scarcity campaignsOptimized mix~₹65–70K/moUp to 4 plots sold cumulative

Month 1 Focus — Organic Only

Zero paid spend. Ship website, AI agent, 4 blogs, GMB, brochure, and 4 landing pages. Goal: 150 organic sessions and 8 WhatsApp leads before first ad rupee.

Month 3 Target — First Sale

By end of Month 3: 1 plot token, 5 site visits completed, CPL under ₹1,200, 20 qualified leads in pipeline. Full sellout projected Month 9–12.

Investment

Pricing Aligned to the Calendar Above.

Three ways to work with us on the plan above. Each option shows: your fixed fee to Appopoleis, commission per plot sold, and ad spend (always separate — paid by you, direct to Google/Meta).

Option A — 90-Day Trial
₹1.5L fixed
One payment. No monthly fee. No commission in trial period.
Your fixed fee to us
₹1.5L
+ ₹0 commission · 90 days only
  • Weeks 1–12 of the plan — website, AI WhatsApp, SEO, paid from Wk 5
  • 8 Reels + hero film (AI from your photos/videos)
  • Weekly KPI reports
  • Ads separate: ~₹1.2–1.5L to Google/Meta (Wk 5–12)
  • After 90 days: upgrade to Option B, or conclude — you keep all assets delivered
  • Best for: testing the full stack before a 6-month commitment
Select Trial
Option B — Founding Partner
₹3L fixed
Full 6-month plan. Founding partner rate — 2% per plot.
Your fixed fee to us
₹3L
₹1.5L signing + ₹30K/mo × 5 months
  • + 2% per plot sold — e.g. ₹40K on a ₹20L plot (at token)
  • Full 6-month plan — 47 assets, 12 Reels, weekly KPIs
  • Ads separate: ~₹3L to Google/Meta over Months 2–6
  • Risk reversal: ₹60K waived if zero site visits in 90 days
  • Founding 2% rate reserved for this project only
  • Best for: selling 3 or more plots — lowest total fee at full sellout
Select Founding Partner →
Option C — Pay-on-Sale
₹1.5L fixed
Lower fixed fee. Higher commission per plot sold.
Your fixed fee to us
₹1.5L
₹25K/mo × 6 months (infra — hosting, AI, CRM)
  • + 4% per plot sold — e.g. ₹80K on a ₹20L plot (double Option B)
  • Same execution calendar — organic-first, paid from Week 5
  • Ads separate: ~₹3L to Google/Meta (you pay direct)
  • No risk reversal clause
  • ₹1.5L covers hosting, AI, WhatsApp, and CRM for 6 months
  • Best for: keeping fixed costs low when sales volume is uncertain
Select Pay-on-Sale

What You Pay Us — by Option

Example: each plot sells at ₹20L. Ad spend (~₹3L to Google/Meta) is separate and identical for all three — not in this table.

If this many plots sellOption A (trial)Option B (2%)Option C (4%)
0 plots — nothing sells₹1.5L₹3L₹1.5L
2 plots sell—₹3.8L₹3.1L
4 plots sell—₹4.6L₹4.7L
6 plots — full sellout—₹5.4L₹6.3L

Option C has the lower fixed fee. Option B costs less once 4 or more plots sell.

Your Costs — Option B (Recommended)

Our fee

₹1.5L kickoff on signing
+ ₹30K/month for 5 months
= ₹3L fixed

Plus 2% per plot sold — only when you close.
Example: ₹20L plot → ₹40K to us at token.

To Google & Meta (ads)

~₹50–70K/month from Month 2
Month 1 = ₹0 (organic only)
= ~₹3L total over 6 months

You pay platforms directly. We set up and manage campaigns — no markup on ad spend.

Simple total before any plot sells: ₹3L to Appopoleis + ~₹3L to Google/Meta = ~₹6L

Our guarantee (Option B): If there are zero qualified site visits within 90 days of kickoff, we waive ₹60K (Months 4–5 management fees). You retain the website and AI WhatsApp agent.
Optional on-site drone shoot is quoted separately. Founding partner pricing applies to this project only.

Next Step

Ready to Start?

On approval, Week 1 begins: GMB setup, SEO pages, and collection of your plot photos and videos. Paid campaigns start Week 5.
Next step: a 1-hour call to confirm plot pricing, RERA status, and your preferred creative path.

💬 Message Us on WhatsApp ✉️ Email Instead

Valid 21 days from June 10, 2026.
Option B (recommended): ₹3L our fee + ~₹3L ad spend + 2% per plot sold